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Audience Builder

Describe the audience. Get the list.

Type what you want in plain English. The AI turns it into explicit, editable filters — confidence rated, assumptions stated — and previews the exact customers, accounts, and balances before you save. No SQL, no ticket, no two-week wait.

Lists become
CSV exports HubSpot lists Outreach tasks
The problem

The campaign was ready. The list wasn't.

Segmentation isn't hard because banks lack data — it's hard because the data sits behind a queue, a query language, and a snapshot export.

Two weeks for a list

Marketing asks, the request joins the queue, SQL gets written, a CSV comes back — with the wrong criteria. Round two starts Monday.

Criteria lost in translation

"High-value" meant $200K to you and $20K to the query. When filters live in code, nobody can check the brief against the list.

Lists go stale the day they're pulled

A CSV is a snapshot. Balances move, accounts close, CDs mature — and your campaign quietly targets last month's book.

Two ways to build

Describe it — or engineer it

The AI builder and the manual builder produce the same thing: explicit filter groups anyone can read, edit, and re-run. Start with a sentence, finish with precision.

AI build: plain English in, filters out — with a confidence rating and every assumption listed. Delete any condition you don't want.

Manual build: include and exclude filter groups, combined with AND or OR — full control for power users.

Same-account precision: conditions in a group match on one account. "Checking over $50K with direct deposit" never means a $50 checking plus direct deposit somewhere else.

Preview first: customer count, account count, total balance, and product mix — expand any customer down to the matching accounts.

Account Filters
manual builder · 2 groups · AND
Filter Group 1 · Include
Product: Checking Balance > $50,000 Direct deposit: Yes
AND
Filter Group 2 · Include
Account type: Loan Maturity: next 180 days
EXCLUDE
Exclude — zero matching accounts
Status: Closed
93customers · $48.6M total balance
SavePreview table
The criteria

Target behavior, not just demographics

Every filter runs on your own relationship and transaction data — the criteria a core report can't give you.

Behavior & engagement

  • Direct deposit — and its type

    Payroll, Social Security, retirement, investment: primacy in one filter.

  • DDA status & card usage

    None, underutilized, utilized — plus card activity from none to high.

  • Checking utilization score

    0–10 engagement score per checking account — find the disengaged before they leave.

  • 90-day activity rollups

    ACH, card, debit, and credit counts and amounts — precomputed and fast.

  • Custom transaction filter

    Direction, gateway, competitor, amount, and frequency — down to "3+ wires out per month."

Money & products

  • Balance — and balance change

    Dollar or percent moves over 7, 15, 30, 90, or 180 days, up or down. Deposit-flight targeting in one condition.

  • Every product type

    Checking to CDs, HELOCs to SBA loans — deposit and loan sides both filterable.

  • Open, close & maturity dates

    "Opened in the last 90 days" or "matures in the next 120" — the timing filters campaigns live on.

  • Product count

    Single-product households are your cheapest growth — one filter finds them.

  • Account status & classification

    Active, inactive, closed, charged-off; personal vs. corporate accounts.

People, places & competitors

  • Commercial vs. consumer

    Or both — with age, birthday month, city, state, and ZIP on the consumer side.

  • Branch, RM & region

    Scope any audience to a team — options populated from your own org data.

  • Opportunity categories

    Filter on Revio's detected opportunity categories — "everyone with consumer credit card leakage."

  • Competitors on the account

    Target customers transacting with a specific institution or provider — by name.

  • What you won't find

    No credit scores, no inferred income, no purchased data. Your own book, defensibly targeted.

After the save

From audience to campaign without a handoff

A saved audience stores its criteria, not a frozen list — every export and sync re-runs against your latest data.

Preview real records

Counts, balances, product mix — then expand any customer to see exactly which accounts matched, down to the transactions.

Save, organize, share

Folders for your team's audiences, with sharing you control: private, view only, or can edit.

Export to CSV

One flattened file or customers + accounts as a pair — around 40 columns to choose from, delivered as a ZIP.

Sync to HubSpot

Any audience becomes a HubSpot list — consumers as contacts, businesses as companies — refreshed daily, weekly, or monthly.

Tasks for the follow-up

Create Engagement Manager tasks straight from audience results, so the list becomes calls, not a file.

Intersect audiences

Overlap two audiences Venn-style and keep the region you need — "in the campaign, not yet contacted."

Campaign recipes

Plays banks actually run

A few favorites from Revio's prebuilt library and customer-success playbook — each one is a sentence away, and there are plenty more behind them.

Build from anywhere

The builder follows the conversation

Audiences aren't locked in one screen — they're wherever the idea happens.

Frequently asked questions

Yes — an audience stores criteria, not a frozen member list. Every view, export, and sync re-runs the filters against your latest data. Precomputed activity fields (like 90-day ACH totals) refresh with each data load.
That's the point. Plain-English builds produce visible, editable filters — and the criteria read like a sentence, so compliance can review exactly who a campaign targets before it sends.
Pick an audience and Revio maintains it as a HubSpot list — consumers as contacts, businesses as companies — refreshed daily, weekly, or monthly, up to 10,000 records prioritized by balance. CSV export covers every other destination.
Yes. The Revio Insight Agent builds, previews, and saves audiences conversationally — in Revio, or from Claude, ChatGPT, and Copilot through the MCP server. Saved audiences land in the same Custom Audiences workspace either way.
We're deliberate about it: no credit scores, no inferred income, no purchased demographics. Targeting runs on your own relationship and transaction data — which is exactly what makes it defensible with compliance and regulators.
Book a demo

Build your first audience live

Thirty minutes. Bring a campaign you've been meaning to run — we'll build the audience in the session, preview the list, and show the path to HubSpot or CSV.

Your segment, described live — AI build and manual refinement

The full criteria library, including balance-change and competitor filters

Export, HubSpot sync, and how audiences stay current

We reply within one business day. No newsletters, no drip campaigns.

Request received

We'll email you within one business day to set up a time. It's a 30-minute call — bring your questions.